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Sending a weekly newsletter email is a great way to stay in touch with your audience, showcase your expertise, and provide something of value to your recipients as you nurture them along the customer journey. One of the biggest mistakes I see first-time entrepreneurs make is putting ALL of the valuable information inside of a […]

Why You Should Link Newsletters to Your Blog

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Hosting a giveaway on social media is a great way to grow your email list and increase your engagement on social. I love a win-win situation like this; however, the giveaway needs to be executed the right way or you risk harming your email Sender Reputation which will land your emails in the Spam folder. […]

host a giveaway the right way example

Host a Giveaway to Grow Your Email List

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In the business coaching world a lot of the big coaches send really wordy emails; sometimes it feels like I open a message and I’m being presented with a textbook chapter! After years of experience managing email campaigns that have resulted in millions of dollars in revenue I can tell you one thing with certainty: […]

Why You Should Test a Short Sales Email

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Not long after I launched the website for my business a bigger name in the coaching space followed me on Instagram then unfollowed the same day. About a month later she debuted a new version of her own website and had “borrowed” some of my website copy word-for-word. I know I’m not the only person […]

How to Stop Competitors From Stealing Your Best Copy

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If you’re a coach or private practice owner that’s built up a large and engaged following on social media – that’s amazing! You spent a lot of time and energy growing your audience, and maybe now you’re wondering how you can those same people to leave Instagram and explore your sales page where you have a chance […]

Scaling Notes

3 Step Formula For Copywriting That Drives Sales

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You’ve probably seen a lot of business coaches say that they can help you achieve $20K, 40K, $80K months without using a funnel – which always makes me laugh. The truth is that coach and you have both been using a funnel since your first sale – you just didn’t know it. A marketing funnel is simply […]

What Is A Marketing Funnel?